Way Interglobal Network has gotten an upgrade. A trusted name in the RV industry for over a decade has just completed an overhaul of the company’s look and logo centered around the brand promise: Take Your Home on the Road. “As Way has evolved over the past decade, we needed to refresh our look to catch up to where we are today and serve as the platform for our growth moving forward” said Way CEO Wayne Kaylor. “We’re excited about the possibilities our new logo and brand platform will provide for us in the future.”
Way has also just launched a new website at WayInterglobal.com. This site reflects the new look and feel of the company with a refreshed catalog, an enhanced user experience, and increased content. This site will serve all key audiences: OE manufacturer partners, RV dealers, the RV owners using Way products everyday, and aftermarket customers upgrading their vehicles.
“Our previous Way Interglobal and RVCampingParts sites have served the company well over the past few years, but it came time to add new information, new functionality, and a new design” said Kaylor. “Our new site will continue to evolve and serve our go-forward strategy.”
Evolution of Exclusive Brands
Way has maintained deep and valuable relationships with companies such as Hisense, LG, Naxa, Merlin and others to bring leading products to the RV industry for years. Beyond these partnerships, Way has been synonymous with innovation through exclusive product brands, each of which have a refreshed look.
Everchill has pioneered 12V fridges, Greystone is a leader in cooking appliances and fireplaces, and Drive in electronics. We are excited today to introduce a new brand: Haven, and reintroduce an old brand: Elite. Haven is the new home for the furnishings and fixtures that help you bring comfort and style to your vehicle. Elite provides the essentials to keep your vehicle and your adventures on the road. These five brands represent the best products in the RV industry today and will continue to lead in their categories for the future.